Growth Factorials
Strategy, Problem Solving & Leadership
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Unlocking Growth: Transformative Power of Marketing Automation
Read more: Unlocking Growth: Transformative Power of Marketing AutomationHave you seen organizations with plenty of leads but lacking in sales? This is a common sight. Marekteing teams in many such organizations focus primarily on lead generation. Once a lead is generated, it…
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Unwrapping the Service Recovery Paradox: A Lesson in Customer Loyalty
Read more: Unwrapping the Service Recovery Paradox: A Lesson in Customer LoyaltyHave you ever experienced a service failure that turned you into a loyal customer? Let me share an incident I had a couple of years ago, involving Melorra.com, which not only illustrates the service…
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Unlocking the Power of Customer Retention as a Growth Strategy
Read more: Unlocking the Power of Customer Retention as a Growth StrategyWhen we talk about growth strategies, the focus often shifts towards market penetration, new product development, market expansion, partnerships, mergers, and acquisitions. It’s rare for us to discuss customer renewals (or, interchangeably, customer retention),…
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Balancing Process and Individual Excellence
Read more: Balancing Process and Individual ExcellenceOnce during my tenure leading a P&L role, our sales team operated under a clear sales process. We had set specific goals, including activity-based milestones (like the number of meetings and proposals) and outcome-based…
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Building Scalable Ed-Tech Business in India
Read more: Building Scalable Ed-Tech Business in IndiaAs I reflect on my journey of teaching my two daughters, each with their own unique learning styles, I had some eye-opening realizations. The stark differences between teaching my elder and younger daughters, and…
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Navigating Challenges with Unreasonable Customers
Read more: Navigating Challenges with Unreasonable CustomersOnce, in a B2B business, a customers placed a renewal order with us. However, there was a problem. He still owed us money from the last time he ordered. It had been 9 months…
Growth Factorials 