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Why do you need an MVP before you begin feature rich Product Development
Read more: Why do you need an MVP before you begin feature rich Product DevelopmentI frequently connect with founders and aspiring entrepreneurs who are in the early stages of launching a startup or working on an idea for one. Among them, I often find a few individuals who have meticulously built feature-rich versions of their products. They show a keen understanding of their target audience, their needs, and have…
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A day with Sean Ellis- The legendary growth hacker
Read more: A day with Sean Ellis- The legendary growth hackerOn the 27th of February, I attended a day-long session with the renowned growth hacker, Sean Ellis, in Bangalore. Known as the OG of ‘Growth Hacking’, Sean Ellis has an illustrious track record, with five out of the six startups he led as Head of Growth achieving Unicorn status. Here are some of the key…
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Duolingo: Pioneering Language Learning Through Innovation
Read more: Duolingo: Pioneering Language Learning Through InnovationAt present, when there is harsh scrutiny of the edtech sector because of a few colossal falls from grace, sometimes you wonder if there are any success stories in the edtech sector. There is one name that pops out because of its large-scale impact- Duolingo. Started in 2011 by Luis von Ahn and Severin Hacker,…
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Problem-Solving using First-Principles Thinking
Read more: Problem-Solving using First-Principles ThinkingIf you like to master the art of problem-solving, it is useful to learn the concept of First-Principles Thinking. This approach, rooted in breaking down complex problems into their fundamental truths, is effective in finding innovative solutions to challenges across domains. What is First-Principles Thinking First Principles Thinking involves dissecting problems into their basic components…
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Unlocking Growth: Transformative Power of Marketing Automation
Read more: Unlocking Growth: Transformative Power of Marketing AutomationHave you seen organizations with plenty of leads but lacking in sales? This is a common sight. Marekteing teams in many such organizations focus primarily on lead generation. Once a lead is generated, it makes its way to the sales team. The sales team barrages customers with calls resulting in poor conversion rates, demoralized teams,…
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Unwrapping the Service Recovery Paradox: A Lesson in Customer Loyalty
Read more: Unwrapping the Service Recovery Paradox: A Lesson in Customer LoyaltyHave you ever experienced a service failure that turned you into a loyal customer? Let me share an incident I had a couple of years ago, involving Melorra.com, which not only illustrates the service recovery paradox but also offers valuable lessons for businesses aiming to build customer loyalty. It was my wife’s birthday, and I…
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Unlocking the Power of Customer Retention as a Growth Strategy
Read more: Unlocking the Power of Customer Retention as a Growth StrategyWhen we talk about growth strategies, the focus often shifts towards market penetration, new product development, market expansion, partnerships, mergers, and acquisitions. It’s rare for us to discuss customer renewals (or, interchangeably, customer retention), an underestimated yet potent strategy for driving growth. This article will explore why customer renewal deserves a significant place in the…
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Balancing Process and Individual Excellence
Read more: Balancing Process and Individual ExcellenceOnce during my tenure leading a P&L role, our sales team operated under a clear sales process. We had set specific goals, including activity-based milestones (like the number of meetings and proposals) and outcome-based goals (number of units sold and revenue generated), rooted in our experience with the sales funnel, cycle time, and conversion ratios.…
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Building Scalable Ed-Tech Business in India
Read more: Building Scalable Ed-Tech Business in IndiaAs I reflect on my journey of teaching my two daughters, each with their own unique learning styles, I had some eye-opening realizations. The stark differences between teaching my elder and younger daughters, and the changes in my teaching methods, push me to dig deeper into the complexities of education. The Story of Two Sisters…
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Navigating Challenges with Unreasonable Customers
Read more: Navigating Challenges with Unreasonable CustomersOnce, in a B2B business, a customers placed a renewal order with us. However, there was a problem. He still owed us money from the last time he ordered. It had been 9 months delay. The customer service person requested him to pay the due amount so that he could initiate the delivery. The customer…
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